The Simpll Wishlist blog
Wishlist marketing, lead capture, and Shopify growth: practical playbooks from merchants doing it well.
Your wishlist saves are invisible to Meta. Here is how to fix that.
A wishlist save is the strongest buying signal short of add to cart, and most stores never send it to their ad platforms. Here is what Meta logs instead, and how to turn saves into a retargeting audience.
No articles match your search.
Best Shopify wishlist apps in 2026: what to actually compare
Skip the fake top-10 lists. Here are the five criteria that separate a good wishlist app from a liability, plus a checklist you can grade any app against.
How to turn wishlist demand into a restock plan that sells out
Your wishlist data already knows what to reorder, how much, and when. Here is the exact workflow, from demand dashboard to sold-out restock drop.
Writing back-in-stock emails that actually convert
Subject lines, send timing, and discount strategies that bring wishlist shoppers back to checkout.
Adding a wishlist to your Shopify theme without touching code
App embeds explained: how modern apps add storefront elements with zero theme edits, and uninstall cleanly.
Guest wishlists: capturing leads before the account exists
Why forcing sign-up kills wishlist adoption, and how to capture consented emails the frictionless way.
Growing your list with wishlist sharing
Set up share links so your shoppers market your products for you.
Reading demand signals: your 5 most useful wishlist metrics
Wishlist volume, wishlist value, save-to-purchase rate: what each metric means and what to do about it.
Save for Later: the anti-abandonment pattern your cart is missing
Not every removal is a lost sale. How a Save for Later flow rescues hesitant shoppers and keeps demand on the books.
Get the next playbook in your inbox
Every Friday. Only when we publish something worth your time, and never otherwise.
You're in, see you next month.